Saturday, April 29, 2017

Plan b Burger Bar- Burger Combo-Tition for National Burger Month

Social Media Promotion: Sponsored

National Burger Month at Plan b Burger Bar

You may not know this, but the month of May is rightfully dubbed "National Burger Month"!

Why? ---  I have no idea! But I think logically it is because the month of May means summer is on its way and it's time to pull out the grills and get ready for summer barbecues!

Plan b Burger Bar decided to take Burger Month up a notch and they issued their own version of Burger Wars, challenging each of their locations to come up with a  Burger and Beer Community Combo-tition!

Plan b Burger Bar in Milford CT
Plan b Burger Bar in Milford CT

Because of Plan b's ongoing commitment to the communities in which they serve - the competition will also help support local nonprofits in their communities (CT, MA, VA and DC)

Burger & Beer Combo-Tition Plan b Burger Bar
Burger & Beer Combo-Tition
Plan b Burger Bar

Restaurants will be competing in a separate challenge to benefit their local charities. Each participating location has partnered with a local foodie celebrity, selected a beer from one of their favorite breweries, and designated a local charity. The celebrities including Fox61’s Sean Pragano, Robert Howe (West Hartford Fire Fighter of the year), Nick O’Malley from Mass Live, and more have designed their very own burgers to compete head to head and raise funds for organizations in need.

What this means is that from April 26 to May 7, 10% of each location’s burger and beer pairing will be donated to their chosen charity. Performance of the pairings will be tracked in four categories:

  • total sales, 
  • highest percentage of celebrity burger to total burgers sold, 
  • social media engagement and 
  • a “no purchase necessary” vote. 

On May 8th the winning beer pairing across all categories will be announced.

From May 12th through June 4th, the winning burger will be featured on every b Restaurant menu, with the winning team’s charity receiving the 10% donation from all seven restaurants.

We stopped at Plan b Burger Bar's Milford CT location to sample their pairing and WOW is it good!

Plan b Burger Bar Milford CT Burger and Beer Combo-Tition
Plan b Burger Bar
Milford CT
Burger and Beer Combo-Tition

For the burger they came up with a Pineapple Express Burger - a Beef and Bacon patty drizzled with sriracha honey, and topped it with pineapple slaw. Wait - it gets even better. They put this delicious concoction on a pretzel roll. You got it! It's sweet, salty, savory, and spicy all in one! That sriracha comes in and sneaks up with you with a nice warm and gentle heat.

Plan b Milford's Pineapple Express
Plan b Milford's Pineapple Express

The burger is paired with a Ballast Point Pineapple Sculpin - a great combination with Ballast Point's natural inclination to summery beers, the pineapple only adds to the attraction with its citrusy and slightly sweet notes.

Ballast Point Pineapple Sculpin
Ballast Point Pineapple Sculpin

I had a chance to talk with Plan b Milford's general manager Rich Boudreau to find out how they come up with the pairing and he explained it was a total team process. Chefs, waitstaff,  and other managers, everyone got together to brainstorm a selection. They all knew they wanted something summery and welcoming - and nothing says that more than a pineapple. They came up with the pineapple, honey, sriracha cole slaw - so perfect - and when they saw that the limited small batch Ballast Point Pineapple Sculpin was available - they knew it was all meant to be. It was a win - win!

Burger Month at Plan b Milford
Burger Month at
Plan b Milford

We took the pineapple theme to a whole 'nother level when we decided to split their Bourbon Soaked Pineapple Upside Down Cake for dessert. Oh. So. Good.

Plan b Burger Bar Bourbon Soaked Pineapple Upside Down Cake
Plan b Burger Bar
Bourbon Soaked Pineapple Upside Down Cake

Milford's 10% of proceeds will be going to Companion Pet Rescue and Transport because so many of their staff members have used this great organization to adopt animals. See more about them here

Kudos to Plan b Burger for coming up with this great idea for Burger Month! Follow the competition on their local social media networks! Twitter Facebook | Instagram

But for now, visit a Plan b Burger Bar near you and try one of their amazing combos! You can find them all listed here =>

Or stop at my local Milford Location and try the Pineapple Combo!

Plan b Burger Bar Milford
1638 Boston Post Rd
Milford, CT 06460
Phone: 203-713-8700

For details on each location’s burger and beer pairing and to vote online, visit

About b Restaurants

Founded in 2006, b Restaurants, held by Locals 8 Restaurant Group, are the leaders in quality burgers, beer, and bourbon. Winners of best burger, beer and bourbon across four states and nationally known for excellent job creation, the company was created with the simple belief that food and drinks bring people together and the world needs more connection.
For more information, please visit

Disclaimer: I was invited to Plan b Burger Bar by members of their marketing and management team however all views and opinions expressed are my own.

© Home Place 2017

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